The next 2024 Apple event isn't confirmed yet, but we have every reason to believe Apple will unveil the iPhone 16 and other devices in early September as it does every year.
When the Apple September happens — and it will happen — we'll finally learn what's in store for the iPhone 16 and iPhone 16 Pro. We should also see the reveal of the Apple Watch Series 10 (or Apple Watch X) in the wearable department. It's possible Apple will announce refreshed AirPods products, a next-generation iPad, or other new accessories as well. Expect some news regarding Apple Intelligence, too.
We always keep tabs on Apple rumors, but we pay especially close attention in the months and weeks leading up to the Apple September event. Apple typically succeeds at keeping the biggest announcements under wraps, though a few exciting leaks tend to slip through the cracks.
Below you'll find everything we expect to be revealed at the 2024 Apple September event, plus speculation on when the event may take place.
When is the Apple September event 2024?
The Apple September event 2024 will be announced approximately two weeks before the official date, with emails sent to cusShareShoppingers inviting them to tune into the event virtually. But if we had to pinpoint a date, we'd guess the event is scheduled for September 10 — Apple seems to like holding the event on the second Tuesday of September, historically speaking.
Barring any major changes, the event will have an in-person portion hosted at Apple Park in Cupertino, California. It usually gets started at 11 am PT / 1 pm ET / 6 pm BST. As with previous Apple events, you should be able to live stream the event on YouTube, Apple.com and on Apple TV.
Apple September event: iPhone 16 and iPhone 16 Pro
The Apple September event's headliner is the iPhone. This year, we're anticipating the launch of iPhone 16 and iPhone 16 Pro, with four total devices in the iPhone 16 family: iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro.
Likely starting at $799, the iPhone 16 is expected to come in 6.1-inch standard and 6.7-inch Plus versions. Reports say it'll feature a redesigned camera block, the Action button borrowed from iPhone 15 Pro, and up to 7 color options. If Apple sticks to its current way of doing things, the iPhone 16 and iPhone 16 Plus would inherit the A17 Pro chip we see in the iPhone 15 Pro models, though at least one rumor says it'll get a 3-nanometer A18 chip.
Meanwhile, the iPhone 16 Pro may get a more powerful version of the A18 Pro chip as well as larger display sizes. Bloomberg's Mark Gurman claims the iPhone 16 Pro models will grow by “a couple tenths of an inch diagonally,” making them the biggest iPhones to date. The bezels may shrink on Pro phones, too.
All phones will ship with iOS 18, though it's TBD whether/which Apple Intelligence features teased at WWDC 2024 will be available to all iPhone 16 models. And while both regular and Pro iPhones could get an improved telephoto lens and the same 48MP main resolution, the sensor on the Pro models may be larger to improve photo quality. Alternatively, a second 48MP sensor could be added to the Pro model ultrawide cameras to support 48MP ProRes shots at the iPhone's widest 0.5x magnification level.
Additional iPhone 16 rumors include larger battery capacities for the iPhone 16, iPhone 16 Pro and iPhone 16 Pro Max (all but the iPhone 16 Plus) as well as the addition of a Capture Button on all models to make taking photos/video more convenient.
Apple September event: Apple Watch 10
The other product we're fairly confident we'll see at the Apple September event is the Apple Watch Series 10, which may also be referred to as the Apple Watch 10 or Apple Watch X. For the 10th-gen iPhone, Apple used roman numeral 'X' branding, so we're eager to see whether it does the same for Apple Watch.
Information about the next-generation Apple Watch has been limited, so we're not sure what improvements we'll see over the Apple Watch Series 9 just yet. That said, we're convinced by rumors that the Apple Watch 10 will feature the watch's biggest redesign in years. A report says the watch will be thinner and come in larger sizes, though no insight yet whether this will impact the Apple Watch band system.
Otherwise, the Apple Watch 10 will adopt the best core features of the Apple Watch: comprehensive workout tracking, support for hundreds of apps, convenient on-wrist communication, safety tools and more. According to Bloomberg, Apple’s next-generation wearables may monitor and alert for signs of sleep apnea and hypertension. But ongoing legal battles with health-tech company Masimo has put those features in doubt.
In good news, a report from The Elec claims a battery life boost could finally happen for Apple Watch 10. Apple is apparently looking to include low-temperature polycrystalline oxide (LTPO) thin-film transistor (TFT) technology on the device's display, improving the display's power efficiency.
Multiple reports suggest an Apple Watch Ultra 3 is also coming this year, as a follow-up to the Apple Watch Ultra 2. That said, we don't know yet what upgrades it'll offer.
Apple September event: AirPods Max 2
Apple's AirPods Max turned three-years-old in December 2023. Although we didn't see them at WWDC 2024 held on June 10, there's plenty of speculation that a so-called AirPods Max 2 could arrive this year at the Apple September event.
We haven’t heard many specific rumors on updates to Apple's premium over-ear headphones, though it's possible they'll just be refreshed rather than completely overhauled. There are rumors the AirPods Max will come in at least one new color and switch to USB-C charging, as the AirPods Pro 2 did last year.
The AirPods Max are extremely popular, but there convincing AirPods Max alternatives among the best headphones, such as the Sony WH-1000XM5 and new Sonos Ace.
Apple September event: iPad mini 7
The final piece of hardware that may make an appearance at the Apple September event 2024 is the iPad mini 7. The iPad mini 6 was announced at the September event in 2021, after all.
We haven't heard many rumors about the next iPad mini, but it's gone the longest without an update among the entire iPad lineup. The iPad Air 2024 and iPad Pro 2024 launched just a few months ago, so the iPad mini may be next.
